We have received considerable interest in upgrade options for GMCGI. We are excited to report that each GMCGI package has shown sequential improvements in average VDP view rates and form submissions, with the highest metrics being associated with GMCGI Plus stores featuring the DIY background upgrade option.

The DDS is pleased to announce the launch of Magnetis, a Canadian-based Website and Digital Advertising provider.

While paid media remains a focus for retailers, organic presence shares equal importance. Your Google Business Profile and social media presence is an extension of your brand. If managed well, it can accelerate your online performance and increase your ranking and visibility to consumers. If managed poorly, it can throttle website traffic, reduce the effectiveness of your ad campaigns, and weaken your brand image. Below are the statistics:

Correctly optimized Google Business Profiles is 70% more likely to attract visitors and 50% more likely to lead to a purchase.

Consumers are 42% more likely to purchase a vehicle based on Google Reviews.

68% of consumers use social media in their shopper journey, with 26% saying social media directly informed their purchasing decision.

Central region Digital Advertising Co-op is back! Click “learn more” for full details and to enroll.