Digital Retailing Program
The General Motors Digital Retail Program offers versatile National and Dealership Integrated Digital Retail solutions that help dealers connect with customers and generate qualified leads. These solutions enhance the online shopping journey while supporting robust lead capture capability to convert interest into actionable sales opportunities.
What do National and Dealership Integrated DR solutions mean for your Dealership?
With National integrated solution, your Digital Retailing (DR) experience is seamlessly embedded into GM Brand Sites through the Build & Price (BYO) tool, where shoppers actively engage with vehicle configurations and inventory. These brand sites attract an average of 5 million monthly visitors, offering your dealership the opportunity to capture and convert brand site visitors by driving them directly to your dedicated DR pages featuring your inventory.
Dealership integrated solution ensures your dealership’s DR experience is fully embedded within your own website. Shoppers browsing your Vehicle Details Pages (VDPs) or Search Results Pages (SRP) will see CTA buttons that link to a dedicated DR page for each vehicle — making it easy for them to start their buying journey right from your site.
If you have any questions about the program, please contact the GM Dealer Digital Support Team. They will guide you through any necessary steps. Once enrolled, your GM Digital Consultant (GMDC) will follow up with details on partner selection and next steps.
Contact: 800-655-2594 or info@gmdealerdigital.ca
ATTENTION: Please note that Dealer Digital Solution enrollment choices for all digital services are now to be enrolled through this website and no longer through GlobalConnect.
If you do have any questions about this change or how to enroll for services through this website, please reach out to the GMDC support team (800-655-2594; info@gmdealerdigital.ca)
deskitTM by Reynolds and Reynolds
deskit is a national and dealership integrated digital retailing and desking platform designed to unify the entire sales process. From online engagement to in-store negotiation and F&I, the goal is to ensure a seamless, accurate, and efficient experience for both dealers and customers.
Pricing:
- $2995 (one time setup fee)
- $1498 (monthly fee)
- $199 (monthly DealerTrack integration fee – optional)
- Monthly DMS integration fee (if applicable)
- No minimum commitment required
360 Agency
360.Agency is a leading agency in the field of integrated and innovative solutions for connected car dealerships. We are a multidisciplinary agency of enthusiasts and experts grouped together from five companies, working together, to help your dealership achieve its goals and objectives to find success. From e-commerce websites to powerful management software, we create solutions to consolidate your physical and virtual automobile dealerships.
*PLEASE NOTE: The SM360 “Showroom360” digital retailing products are only available for dealers who are already enrolled with SM360 for WEBSITE services.
SM360 requires a $99 monthly fee for any digital retailing tool (outside of their own offerings) to be installed and adequately maintained on their websites (SCD is exempted from this fee).
Learn More Enroll NowMotoinsight
MotoCommerce is the industry-leading solution that facilitated the world’s first end-to-end online car purchase. With an increasing range of innovative products, features, and marketplace integrations, MotoCommerce continues to set the standard for automotive ecommerce. Whether consumers want to shop in-store, online, or any combination of the two, MotoCommerce has the flexibility to address their unique needs and preferences. It’s no surprise MotoCommerce is relied on by hundreds of dealerships across North America. We’re redefining retail, together.
Small store: normally $1100 would be $825
Large store: normally $1300 would be $975
Learn More Enroll NowShop. Click. Drive
Shop Click Drive provides a customizable user experience that makes the shopping process easier for your customers and drives more high-quality leads to your dealership. Shop Click Drive is a GM built Digital Retailing tool created to offer your customers a GM branded experience that provides a seamless buying process for your customers. This tool is free of charge and can be added to any Dealer Digital Solution website.
*Enrollment and materials are accessible via GlobalConnect, or by clicking the links below.
For SM360 customers: SCD is excepted from SM360’s DR maintenance fee.
Learn More Enroll Now


