Digital Advertising Program

Digital Advertising

The Cadillac Dealer Digital Solution offers dealers six digital advertising options to help boost search engine marketing as well as display and video advertising strategies. As customers research and work towards purchasing a vehicle, it is more important than ever to align online-advertising strategies to assist in driving more traffic to your websites.

Each one of the six suppliers will provide a dedicated campaign manager to help coordinate your digital advertising efforts to maximize efficiency and budgets across all channels. Please view further information regarding available digital advertising partners and opportunities below.

As you have questions about the program, please contact the GMCC Dealer Digital Support Team and they will facilitate any necessary steps. Upon enrollment your GMDC will be in touch regarding the partner selection and next steps.

800-655-2594 or

ATTENTION: Please note that Dealer Digital Solution enrollment choices for all digital services are now to be enrolled through this website and no longer through GlobalConnect.

If you do have any questions about this change or how to enroll for services through this website please reach out to the GMDC support team 800-655-2594

Select a Supplier

360 Agency

360.Agency is one of the largest digital advertising agencies specialized for the automotive industry in Canada. We understand the complexity of the CUSTOMER’S JOURNEY when shopping for a new or used vehicle, as well as after-sales services.

As of March 21, 2024, all new enrollments for SM360 and Pixel Guru through the Dealer Digital Solution will be on hold due to service level concerns with the supplier. General Motors and Shift Digital are currently working with SM360 to ensure all performance-related deliverables are met as soon as possible so we can resume normal enrollment activities.

Please note that existing SM360 clients may enroll in website add-ons, chat, and inventory merchandising tools

Thank you for your understanding.

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D2C Media

A Canadian leader in high-end automotive dealer digital solutions, D2C Media is your trusted partner for delivering performance and complete transparency. With a core focus on digital sales, websites, digital advertising, automotive CRM, and virtual BDC services, we strive to help dealers continuously maximize their return on investment. We believe that dealers should leverage their data to make it a competitive advantage, and we partner with an ecosystem of over 100 inventory syndication partners, most CRMs, DMSs’, Digital Retailing solutions, and Credit and Trade solutions to provide a fully integrated solution to meet your specific needs.

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Bringing over 15 years of automotive experience, innovative technology and expertise in online marketing, EDealer is proud to be a Cadillac Canada Certified Website & Digital Advertising Program Provider. We are committed to solving your problems with our transparent pricing model, dexterity in website design & development, online advertising, and superior inventory solutions. Focused on speed and efficiency, we are dedicated to your success with a ratio of 10:1 support to sales staff nationwide.

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Fox Dealer

Fox Dealer is a powerful digital partner. We combine five-star customer service with innovative tech to deliver real value to our clients. Fox specializes in creative design, digital marketing and responsive websites for dealerships. Our dedicated team of designers and campaign managers knows the industry and has the expertise to deliver value to our client’s time and again.

We're proud to be a Google Premier Partner. Our reputation as a top provider for high-performance dealerships is unmatched. Fox Dealer is here when you need digital marketing and advertising services.

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Connecting you with car buyers is our business. We don’t use a “one size fits all” approach to marketing. Instead, Leadbox helps auto dealers stand out from the competition by creating highly tailored digital advertising strategies with unique creative messaging to bring our Dealer Partners the most leads possible.

In fact, we’re so confident in our expertise that we guarantee our dealers will see a lower average cost per lead with Leadbox vs their existing digital advertising provider.

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AutoSync is a suite of modern, connected automotive software solutions that bring your digital advertising, online conversion, and in-store operational efforts together for unrivalled results. We help dealerships increase the effectiveness of their sales efforts, the efficiency of their processes, and the profitability of their business.

TRFFK digital advertising, TAdvantage websites, MotoInsight digital retail, EasyDeal desking, and Activix CRM are all backed by the power of marketplace. Providing dealerships access to the largest audience of new and used car shoppers in the country. It's no surprise that AutoSync is the largest provider of dealer and OEM software in Canada.

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